NARC-Kenya Party leader Martha Karua has officially unveiled the rebranding of her party to the People’s Liberation Party (PLP).
The launch event, attended by prominent leaders including Rigathi Gachagua, Kalonzo Musyoka, Eugene Wamalwa, Jimmy Wanjigi, and others, emphasized the importance of unity and the commitment of elected leaders to focus on service delivery for national prosperity.
“The call for unity is the foundation of the liberation movement, and our commitment today is to do just that,” Karua said during the event.
Kalonzo Musyoka, who also spoke at the event, highlighted that the party is joining a more action-oriented unity movement.
“We are uniting under a common idea and agenda. This is not unity just for the sake of removing one individual due to misrule,” he stated.
Rigathi Gachagua took the opportunity to encourage youth to register as voters for the 2027 general elections, urging them to take action beyond social media.
“Real transformation happens at the ballot box, Gen-Z. Register as voters, wake up early on election day, and vote for the leaders you want. We’ll support you,” Gachagua remarked.
The rebranding introduces new colors—purple, lilac, and white—replacing the previous red, white, and green of NARC-Kenya. The party has also adopted new slogans: “Unite” and “Liberate,” replacing the old motto, “One Kenya, One Nation, One People.” In addition, the party’s symbol has been changed from a red rose to a purple rose.
Karua clarified that the change in colour does not signify a shift in the party’s original mission, established in 2006.
She emphasized that the broader vision of PLP is to connect with the Generation Z demographic, who are expected to play a significant role in the upcoming 2027 elections.
This rebrand follows the recent inauguration of the Democratic Action Party of Kenya (DAP-K) headquarters by Eugene Wamalwa, an event that was also attended by Rigathi Gachagua.
