In an exclusive interview with StarTimes Marketing Director, Miss Tamima Ibrahim, Chidera Ejuke, the talented forward for Sevilla FC, discussed the rising popularity of LaLiga in Kenya and across Africa.
The two met during Miss Tamima’s visit to Spain, part of StarTimes’ initiative to strengthen its partnership with LaLiga.
“The passion for LaLiga in Kenya is incredible,” Ejuke shared. “It’s amazing to see how fans all over Africa have embraced the league, and I’m proud to be part of this journey. The energy we get from fans, especially in Kenya, pushes us to perform on the pitch and is a big reason why LaLiga has become such a powerful brand in Africa.”
Ejuke, a fan favorite since joining LaLiga, emphasized the significance of connecting with African supporters and the league’s growing influence on the continent.
“Football has this unique ability to bring people together, and it’s remarkable to see how it unites us, regardless of where we come from. The support from African fans makes playing in LaLiga even more special,” he added.
The interview underscored LaLiga’s expansion in Africa, particularly in Kenya, where the league’s fan base has experienced impressive growth. Ejuke’s comments highlighted the strong bond between LaLiga and its African audience.
During her visit to Spain, Miss Tamima Ibrahim experienced LaLiga firsthand. On February 9, 2025, she attended an exhilarating 4-1 victory for Barcelona over Sevilla FC at the iconic Ramón Sánchez Pizjuán Stadium in Seville.
“It was an unforgettable experience,” said Miss Tamima. “The atmosphere in the stadium, the energy of the fans, and witnessing such high-quality football made me realize why LaLiga is so exceptional. The level of play is unmatched, and it’s a privilege for StarTimes to bring this excitement to millions of Kenyan viewers.”
Aside from the match, Miss Tamima also toured Seville, visiting the training facilities of Sevilla FC and Real Betis. There, she gained exclusive insights into the dedication and hard work that have helped make these clubs some of Spain’s best.
Her time in Spain further solidified StarTimes’ commitment to delivering top-tier LaLiga content to Kenyan football fans.
“I was impressed by the professionalism and dedication I saw at both Sevilla FC and Real Betis. The quality of football in LaLiga is inspiring, and it’s something StarTimes is proud to bring to our Kenyan audience,” she said.
The partnership between StarTimes and LaLiga has played a pivotal role in expanding the league’s presence in Africa, especially in Kenya.
With its affordable and high-quality broadcasts, StarTimes ensures that millions of fans can enjoy LaLiga matches without missing any of the action.
“Kenyan football fans are incredibly passionate, and StarTimes is dedicated to providing them with the best LaLiga content,” said Miss Tamima. “Our collaboration with LaLiga is about more than just broadcasting games—it’s about fostering a lasting connection between African fans and one of the world’s top football leagues.”
