Safaricom has upgraded its Home Fibre service, increasing internet speeds by up to 2.5 times at no additional cost, in a move that reshapes the value proposition of fixed broadband in Kenya as competition intensifies and household data consumption accelerates.
The upgrade applies across all existing Home Fibre plans, with customers retaining their current pricing. Entry-level packages now deliver speeds of up to 15 Mbps, mid-tier plans have been raised to 35 Mbps and 80 Mbps, while premium users will access speeds of up to 400 Mbps, aimed at supporting high-demand digital households.
The move reflects a broader market shift in which internet usage is increasingly driven by multiple simultaneous activities within homes, including streaming, remote work, online learning, gaming, and the integration of smart devices. This has pushed demand beyond access toward sustained performance and reliability.
“As homes become increasingly connected, reliable high-speed internet is no longer a luxury but an essential service for modern living,” said Safaricom CEO Peter Ndegwa. “By upgrading Home Fibre speeds, we are delivering greater value to our customers, strengthening our market leadership, and laying the foundation for smarter, more connected homes and communities across Kenya.”
He noted that the upgrade is designed to improve overall service experience, particularly in households with multiple users and devices competing for bandwidth, where stability and consistency have become as important as raw speed.
Safaricom, which reports coverage of more than 800,000 homes, continues to anchor Kenya’s fixed broadband market, supported by sustained investment in fibre infrastructure and rising demand for home-based internet solutions.
The upgrade also comes at a time when telecom operators are increasingly repositioning fixed internet as a core household utility, rather than a supplementary service, as data-heavy applications become central to daily life.
Industry dynamics show growing pressure on providers to differentiate through speed and reliability, with customers increasingly comparing performance across fibre offerings as home internet becomes embedded in work, education, and entertainment ecosystems.
Safaricom says the enhancement is part of its longer-term strategy to future-proof households for emerging digital needs, including cloud-based services, smart home technologies, and expanding digital consumption patterns expected to define the next phase of Kenya’s connectivity landscape.
