Safaricom (NSE: SCOM), through its youth platform Safaricom Hook, in partnership with Coca-Cola Company’s Sprite, yesterday toured the University of Eldoret for the Hook’d on Fresh Masterclass Series.
The session trained over 300 youth from the university and surrounding areas in content creation, monetization, and digital skills—essential tools for succeeding in the digital economy.
The training featured industry mentors, including musician Collo Blue and dance creator Tileh Pacbro, who shared practical insights with the young creators.
“I am happy that Safaricom and Sprite have brought this masterclass to our university today. I have learned that, in addition to entertainment, platforms like Safaricom Hook are also useful for studies and research, thanks to the affordable Internet bundles,” said Norman Kipkurgat, a second-year student.
The Eldoret tour follows last week’s visit to JKUAT, which marked the first Hook’d on Fresh Masterclass event organized by the two brands to empower young Kenyans with digital skills and tools for the digital economy.
“The Hook’d on Fresh campaign is a digital influencer-hosted creator program designed to equip Kenyan creators with the skills, tools, and inspiration they need to thrive in the content economy. Today, we also spoke to youth about the importance of adopting a saving culture early and exploring opportunities in the tech and digital space,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom.
Designed as a digital influencer-led experience, the Hook’d on Fresh Masterclass Series will tour universities nationwide, empowering students not only with digital skills but also with tools and products like Ziidi Invest and Save, supporting their everyday hustle.
Alongside the masterclasses, Safaricom and Sprite have launched the Hook’d on Fresh User Generated Content (UGC) Challenge, a nationwide competition inviting youth to showcase creativity through short-form videos.
Participants are encouraged to share their “fresh” take on music, sports, fashion, or comedy on TikTok and Instagram using hashtags #HookdonFresh and #SafaricomHook, tagging both Sprite Kenya and Safaricom Hook, for a chance to win cash prizes.
The challenge features a tiered reward system, with 403 digital creators winning across nine levels. Cash prizes range from KES 3,000 to KES 20,000, alongside smartphones and data bundles. Winners will be selected monthly.
The Hook’d on Fresh Masterclass Series goes beyond content creation, combining skills development with financial literacy to position young people to navigate opportunities in the digital economy effectively.
